Forget counting cars to pass the time. My teenage daughter and I have invented a new game, which we’ve dubbed Tot Up The Totes.We’re tallying up how many women we see carrying the same handbag. Not just any old longchamp bags replica: the smart, understated nylon ones with the leather handles and trim that seem to be everywhere at the moment.For the uninitiated, it is Le Pliage, from French luxury brand Longchamp. In a recent round-up of ‘It Bags’outlet by a fashion magazine, it was up there with the Fendi Baguette (£1,750) and the Hermes Birkin (from £5,600) – even though it costs no more than £80, and sometimes as little as £48.
Unbelievably, more than 31 million of the cheap longchamp bags replica have now been sold globally – not bad for a family-run business which started out in 1948 selling small leather goods for men.So just how did the Longchamp foldable tote take over the world?Celebrity aficionados clearly love them for their sheer practicality. For the A-lister on the move, no other design manages to cater for all life’s eventualities and yet still look effortlessly elegant.
Meanwhile, for those of us who own only one, the cheap bags sales have proved a welcome riposte to the eye-wateringly expensive Bag published by Laurence King bags of the Noughties, which cost almost as much as a family holiday.
‘Instantly recognisable, this is a designer handbag replica with a very modest price tag,’ says Sue Huey, trend forecaster at Stylus Fashion and co-author of Bag. ‘It is such a popular bag because of its refined simplicity.
‘Whilst its primary material is nylon, its use of leather trim gives it a luxe look and feel. It’s durable and incredibly versatile. And its endless colour range and size options means it’s a style often purchased more than once. It’s a transitional piece that’s functional enough bags oetlet for shopping, yet smart enough for dinner.’
Whereas once she no doubt just threw in a purse, lipstick and diary, these days her favourite carry-all is proving more useful for carting George and Charlotte’s toys about.However, Le Pliage really started to go mainstream during the economic downturn, due to its affordability and discreet branding. Sales will no doubt now be boosted by the new 5p charge for plastic longchamp bags replica, too.
And so there is now a Longchamp Woman ready-to-wear clothing range, a shoe collection and, last year, to mark the 21st anniversary of the nylon original, a luxury leather version – and so it was that the bag that was a refreshing change from pricey designer bags outlet gave birth to the super-expensive Le Pliage Heritage, which starts at £680. Mad Men actress January Jones has been spotted with one.
How things can so quickly come full circle – but still, I defy you not to lust after it.
It’s also worth noting there’s a more affordable leather range called Le Pliage Cuir, with prices starting at £145 for a practical cross-body bag – and all the replica bags in this range still fold up even though they’re entirely made of leather. The nylon original, meanwhile, can now be personalised, meaning you longchamp bags can choose your own colours, as well as handle lengths (some like long, I like short), three types of zips and so on.
I’ll have to put one on my husband’s Christmas present list – and if he doesn’t want to use it, I know someone who will …